Manage Contacts Differences Between B2B SEO and B2C SEO Campaigns

The primary goal of both Business2Business (B2B) and Business2Consumer (B2C) marketing is to generate traffic, increase sales and enhance revenues.Read on to discover the main SEO strategies which will you help in your goal:1. Marketing campaign goals – Generally, most search engine optimization clients have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize the potential of search engine rankings, many organizations are seeking ways to implement an effective B2B search engine optimization strategy. However, you should understand the critical differences between B2C and B2B SEO and their implications.B2B companies generally sell intangible technology, software and services, engineering and industrial products, intermediates and bulk products to be sold to wholesalers, exporters etc. The online marketing campaign goals should focus on increased targeted traffic, increase sales, increase online visibility, establishing your company in local search, establish your business in social media, increase online reputation through online management reputation and improve SEO.B2C companies sell more tangible products and services. The goal of your marketing campaign is to get more leads, increase sales, build brand awareness, grow market share, launch new products or services, target new customers, enter new markets, improve stakeholder relations, enhance customer relationships, improve internal communication and to increase profits.The ultimate campaign objectives should be SMART: specific, measurable, achievable, realistic and timely. Some examples of B2C are restaurants and retail stores.


2. Keyword strategies – The starting point of every SEO strategy is keyword research as keyword research helps you decide which keywords to target.B2B campaigns usually have industry-specific keywords (to understand the questions your potential customers are asking themselves, and breaking them down to search queries)which require intelligence to mine. A B2B SEO campaign takes much longer keyword analysis and intelligence to set up. B2B audience looks for expertise. B2B purchase-driven searches are very specific like specs, features, performance, value, benefit, ROI, cost of product and running costs such as maintenance, support, troubleshooting. In B2B search engine optimization, it is important to thoroughly understand the search terms your prospect may be using in the different phases of the buying cycle.In B2C business, people already have a firm idea of what they want to buy. They want to find the best source for it. In the first phase of B2C search, people usually use generic terms. There is often less variance in the terms they use. So, B2C campaigns focus on keywords that are used or considered as every day i.e. generic and not so complex. In the evaluation stage of the buying cycle, the purchaser’s focus turns from researching potential suppliers to researching specific issues related to the product or service like performance, efficiency, maintenance etc. Just prior to the purchase decision, one last round of searching will likely ensure to confirm the purchaser’s intended direction and again different search terms may be used.3. Content Strategy – Content strategy means to communicate new information about your company, a new product or feature. In simple words, content that is meant to present you in a favorable position to generate leads and drive sales.For B2B, content strategy is to target an audience of industry experts and professionals who are familiar with your company or product, highlighting your advantages over your competitors. B2B content strategy should consist of company blog, industry publications, whitepaper, LinkedIn groups, landing pages and forums and communities. So, it is meant to educate a person.The main strategy for the B2C content marketing is to drive backlinks and increase rankings. So, it is generally meant for outreach.4. Link building – It is the process of facilitating the creation of links in third-party websites that point back to your own site and thereby boost your web presence.Consistency in B2B messaging and customer-interactions fundamentally means patience. B2B campaigns still focus on conversions, they do not come easily. B2B SEO campaigns usually tend to drive low volumes of leads as a key performance indicator.The purpose of link building is to drive real, organic, quality traffic to your website and to improve your site’s ranking with Google and other search engines.B2C campaigns are usually focused on conversions and quick wins. So, link building in B2C focus more on sales and revenue per month with sales happening in shorter sessions, generally from single or multi session visits within days and weeks.


5. Conversion metrics – It is the sales life cycle: long, considered sale vs. short and impulse purchase.Driving site visitors through a set conversion channel is not applicable in B2B. So, your focus should be on getting visitors to research deeper to other relevant, confidence-building content. Usually, the primary motivator in B2B purchase decisions is risk or fear of making the wrong decision. Therefore, one of the key objectives of B2B searchers after they click through to your site is to evaluate both your company and its offerings. An average B2B transaction can take anywhere from three to 24 months depending on the product or service being sold and the number of decisions to be made within the buying process.Conversion ratios in the B2C environment are usually measured as the percentage of organic click-throughs that resulted in a sale. Detailed analysis goes into conversion ratios. Because the sales funnel in B2C SEO is very narrow and short. It can help in measuring the impact of optimization is quite easy and immediate. An average B2C transaction can occur anywhere from minutes to weeks, with the number of decision makers generally being less than 2 individuals and the buying process being much more straightforward.SEO strategy is crucial for the success of every business. So, a trusted SEO company can help you to understand the differences between B2B SEO and B2C SEO campaigns.

Planning for Long Weekends

WORK! WORK! WORK! We all are very much occupied from Monday to Friday while continuously working at our desk with full dedication. Do not spare time for ourselves even when we are at home, What all we do after such a long tiring work is to eat and take rest during weekends, subsequently prepare ourselves for another upcoming Monday with all the tiring work grind again for rest of the week.

Who doesn’t want a break from routine? Who doesn’t want a long weekend to enjoy with family/friends? Who does not want to rejuvenate so to face the tiring and routine lifestyle again in office?

Everyone wants a break from hectic routine. Everyone wants to have fun and relaxation without being tensed about work, meeting deadlines and stressed out due to the pressure of meeting expectations.

Pre Planning for Long Weekend Outing

But then again, while going for a long weekend, escaping from your daily routine comes with a price of planning and packing in advance.

Planning requires many things to be considered beforehand. What should I carry with me? What should I wear on the journey?

What kind of dress should I pack for the party, the dinner, and trip to explore the city?

There are many things, you have to plan to go for a long weekend outing.

Packing these kinds of stuff is not a difficult or tiring task; the difficult task is to decide.

It is to choose which garb to pack. Let us help you a little in this weary task.

Here are some ideas that you might want to consider for attires to be packed.

“Travel and change of place impart new vigour to the mind.” Travelling is something which we all love. But even during travel, we have to clinch what clothes we want to wear. As it is very much important for us to be comfortable even during travel. These are some of the garbs you might want to take a look to determine from.

Dress by default – You never want to dress up like a bum or a hobo to go on a journey. You won’t want to overdo your look, but you won’t even want to look like someone who just woke up from the bed.

Dress up comfortably- Dressing up comfortably is a must. You won’t want to wear your tight jeans for travelling. Wearing some trousers, joggers who have some room in them are ideal to wear for a journey. Wearing fitting t-shirts or shirts in which we feel tight is never comfortable to wear for an expedition. It would be best if you go with your loose tees to wear for a trip.

Use quality luggage – Luggage is a vital thing for your travel. You would always want a luggage which would keep your clothing safe, keep you organized and at last your luggage should be able to take thumping here and there and still protect your gadgets. Luggage should be easy to carry and light in weight.

Comfortable shoes – Wearing comfortable shoes is as crucial as wearing a comfortable attire. You can never expect to have a comfortable journey wearing your heels or wedges or even your many straps boots. Wearing sports shoes & sneakers is the best option to go with other than slippers/floaters. Both slippers and shoes would be very comfortable for you to wear and remove whenever you wish without doing much work.

Some travelling tips and tricks that’ll help you a lot -

Pack less: Do you really need six pairs of heels, an iron and 6 jeans? Travelling with the least luggage should be your goal. Take less and you’ll travel faster and easier if travelling by flight then even cheaper.
Learn a little: Learning a new language never hurts. So learn few words o the local language and have the courage to use them. Just a few words will go a long way; locals tend to warm to those who try communicating to them in their own tongue.
Hoodie: Always pack a hoodie in your luggage. Hooded tops make excellent travel garments, just slip up your hood to retreat from the world of noise and light when you want to sleep.
Bring your earplugs: If silence is golden, then ear plugs are worth their weight in platinum. For a long trip, invest in some good noise cancelling headphones. They are worth every penny to tune out a noisy road, snoring man or chattering people.
Pack reading stuff: Always pack some stuff that you can read on your long journey, be it a paperback or Kindle. Kindle are made for long travels, no more carrying heavy paperbacks, increasing your luggage weight and have many books to read.
Roll your clothes while packing rather than folding them.
Carry Sun glasses & Sun Screens to take care of yourselves from intense sun beams
Carry little extra cash: Always carry cash, while travelling. Not too much as it can get stolen and you’ll always have ATM to take out some cash. Carrying some cash is required as what if the ATM you go to stopped working or doesn’t have cash. So have some cash with you that you can use when necessary.
Keep balm / Mosquito repellent: Balm not only soothes your sore muscles after a lot of travelling but also works as an insect repellent, mosquito repellent is other must have in the travel.
Wake up early: Rise before sunrise, it’s a magical time for clicking photos due to soft diffused light. Have the best attractions to yourself while avoiding crowds.
Don’t feel embarrassed: Even if you do something embarrassing, don’t feel embarrassed. Laugh at yourself with others. Don’t be afraid if things are screwed up. You will definitely look like a fool while travelling to new places. But it’s worth enjoying every moment.
Take a lot of photos: Great photos are ultimate souvenirs. You meet those people once so capture with your camera in a form of photo.
Back up: Keep a backup of your documents like passport, driver’s license, etc. backup your files and photos of your computer on an external hard drive and online with some storage in the cloud. You never know when your laptop, wallet or luggage might get stolen.
Get lost: Write down the name of your hotel so you can catch a taxi back if needed, then just pick up a direction and start walking. Explore the place on your own. You’ll get to see how people live and work in different regions, the actual part of the town with your own eyes rather than other tourist or someone else’s eyes.
Eat local food: Going to a new place and not eating their local food, that’s absurd. Go, eat and explore their taste and delicacies.
Break out of your comfort zone: Go on a solo trip. Break out of your comfort zone, meet new people, interact with them, learn from them and make some lifetime memories.